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Research papers

Inmarkt

In 1978 GfK-Nuernberg began to develop a Marketing Information System, in order to be able to analyse market research data from own audits more quickly and more extensively than is possible with conventional evaluation methods. The technical solution...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Klaus Mueller
Company: GfK
June 15, 1983
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Citation

Mueller, K. (1983a, June 15). Inmarkt. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/inmarkt


Research papers

Inmarkt (German)

In 1978 GfK-Nuernberg began to develop a Marketing Information System, in order to be able to analyse market research data from own audits more quickly and more extensively than is possible with conventional evaluation methods. The technical solution...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Klaus Mueller
Company: GfK
June 15, 1983
×

Citation

Mueller, K. (1983a, June 15). Inmarkt (German). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/inmarkt-german-